Our
transfer market has us prepared to just crush it on the pitch. Best team on
paper that we’ve had in years. But sometimes it’s not enough to just be
talented. Sometimes, players need a little extra something to give them the
confidence they need to play to their potential. With a background in fashion,
I understand the importance of looking your best when you want to be your best.
Already, after the Bologna match, I wrote about how our incredible
new first team kits helped us secure sixth place, amongst other things.
But now, finally, not just our away kits, but also our third kits have been
released, and if they are any indication of how well our team will be playing,
you can rest assured it will be an amazing season. Because with these new kits,
Milan will be dressed to kill.
Quality players require quality kits |
The away
kit is simple and elegant, with some understated details to give it some extra
style. For example, within the fabric on the front is knit a very faint pointelle-like
pattern that is apparently in the shape of a large “M”. It’s such a subtle
design feature, I’m not even sure it’s there. But it must be cool up close. The
shoulder seams are basically a stylized dolman sleeve, a nice clean yet unique
design line.
An update on a Milan classic |
The
collar and cuffs are black and red horizontal rings to perfectly frame the
white simplicity, while the Adidas stripes are under the arms on the side, but in
a red-black-red pattern. The logo, shirt sponsor, and the letters on the back
are all in a beautiful Milan red. This is an away kit that will slay our
opponents and your friends alike.
“The white of the jersey signifies success. An authentic Milan look.”— AC Milan (@acmilan) June 30, 2017
Our new away kit.
Get yours: https://t.co/qfjjFTTCX6 #HereToCreate pic.twitter.com/lMlchKfsBc
It is
well known that Adidas had a contest to design this year’s third kit. The
result was fantastic. A fan from Thailand created this very unique mostly black
kit. The front features a red pattern at the top edged with gradient
monochromatic thin stripes which form almost an arrow, inspired by the forward
direction of the club. The design is cut out and reversed so that the Adidas
logo is on black rather than red, and the “arrow” of the design points to the
red stripe on which the Milan logo is placed. So clever.
Thoughtful, inspired, and pretty freaking awesome |
But this
unique design did not stop there. The pattern continues with stripes of
monochromatic off-black horizontal pinstripes on the lower part of the jersey.
That pattern is interrupted by diagonal pinstripe stripes which define the
opposite solid stripe pattern. It’s a design that might seem busy, but because
it is done so well with the red and subtle off-black, it creates extended
visual movement and interest without being overwhelming. Or in layman’s terms,
it looks good up close and from a distance.
Looks great front or back, and has already inspired a win |
The
triple red Adidas stripes are on the shoulder, as are simple half-inch red
cuffs to frame the sleeves. The collar is solid black, further contributing to
the classy styling, and yet also not detracting from the exclusive, thoughtful
pattern that makes this kit so special. The all black back is perfect for the simple, classic, athletic numbers and letters for this year's kits. I have said previously that I was
afraid of this contest, having seen so many of the entries. But I have learned
to never doubt the Milan fanbase again. And I am so happy the guy got to meet a
couple of his idols, too. He absolutely killed it with this one.
Created by fans. Our new 2017/18 3rd kit, designed in the @adidasfootball Creator Studio.#weareacmilan #HereToCreate pic.twitter.com/oADkh2c4Rr— AC Milan (@acmilan) July 22, 2017
Adidas,
along with some help from a very talented fan, obviously took the challenge of
returning Milan to glory very seriously. Which is amazing when you consider
that kits are usually designed two years ahead of time for production purposes.
In the same way that Fassone & Mirabelli have just destroyed this transfer
market and earned instant respect from fans and the footballing world alike,
Adidas have given us three for three amazing kits this year. Kits that range
from classic Milan glory to simple, elegant style, to a fresh, futuristic look
that bonds the team with its fanbase. Amazing concepts, amazing results. So not
only are Milan the team to watch on the pitch, with these jerseys, Milan fans
can also be dressed to kill.
This post inspired
by the music of Kiss’ “Dressed to Kill” album
Our next match is
Europa League Third
Round Qualifier
CSU Craiova vs. AC
Milan
Thursday, July 27 •
8:00pm CET (2pm EDT)